Case 01Selected Work
ArmadaCatering
- Client
- Armada-Catering
- Location
- Southern California
- Discipline
- Web Design + Brand Direction
- Year
- 2025 — Built & sold
A small Southern California catering company looking for a fresh direction for its branding and networking — and a website that could introduce the business with confidence.
01What Armada needed
A fresh brand direction, and a better way to make new connections.
Armada needed a presence that felt considered, communicated its catering experience clearly, and was easy to share with prospective clients and collaborators.
02What I heard
The brief was about more than a new look. It was about making a small business easier to understand, remember and recommend.
01
Positioning
The personal, chef-led approach needed to come through before someone reached an inquiry form.
02
Recognition
The brand needed a consistent direction that felt distinctive and appropriate for intimate, considered events.
03
Connections
A clear website could support introductions and referrals by giving clients and collaborators one useful place to learn about Armada and get in touch.
03What I built
- 01
A coastal-inspired brand direction
Deep coastal tones, warm ivory and brass-colored details frame a refined, welcoming identity. Serif typography gives the experience a considered character.
- 02
A clearer service story
The published website introduces private-chef experiences, private dinners, wine pairings and celebrations, helping visitors understand what Armada offers.
- 03
A home for introductions
A shareable website brings the company’s story, events and cuisine together, supporting the conversations and referrals that matter to a small catering business.
- 04
A direct next step
A prominent “Plan Your Event” invitation and inquiry path give interested visitors a clear way to begin a conversation.